TikTok is a social media phenomenon. Whether you love it or hate it, TikTok is increasingly hard to ignore. Along with the launch of in-app shopping in 2021, it’s become even more essential to brands looking to connect directly with customers. TikTok is also the most affordable social media platform allowing advertisers (like us) to reach more users with fewer ad dollars (from you), on average reaching 3 times more users per ad dollar spent than Facebook ads.
TikTok is the most popular social media platform to hit the market (ever) and was the most downloaded app of 2021, with 956 million downloads.
TikTok has now surpassed Instagram for popularity among Millenials and Gen Z users (born between 1980 and 2012) in the United States, with 167.3 million to Instagram’s 137.3 million.
TikTok is the most engaging of all social media apps, with an average user session of 10.85 minutes. That’s more than three times longer than users typically spend on Instagram, at 2.95 minutes per session.
More Interactive Content
There are hundreds of reasons to choose TikTok ads over other social media apps. But one of the main reasons is the interactive stories you can tell on their platform. Forget the days of boring, over-regulated, underperforming, expensive ads. TikTok has literally changed the game.
Peep the numbers.
Although TikTok is still relatively new to the social media world their numbers have soared to heights never seen before (in this short amount of time). Have a look at the impressive numbers this phenom has put up in just 5 years!
2 billion active global TikTok users and growing.
92% of users engage in a checkout/buy now action after viewing an ad on TikTok!
TikTok ads covert at a 72% higher percentage than competitor social media apps.
The average TikTok campaign ROAS (return on ad spend) was 2X the median campaign performance.
Our ads will disrupt your current marketing strategy.
Facebook Ads are sooo 2010's
With time comes change, and with change comes innovation. Over time Facebook’s (and Instagram) algorithm has become somewhat stagnant. Ads have become boring and the platform has become over-saturated with competitors competing for ad space. Millions of users have already migrated over to the “new kid on the block”. TikTok seems to have figured it out. The TikTok algorithm is what sets itself apart from its social media counterparts. A fast-paced ultra-targeted platform allows brands to become somewhat viral overnight. With the right brand, product and ads (and team) we can create the next viral sensation on TikTok!
Let's take your restaurant advertising from #ehhh to #epic using TikTok. Here's our recipe.
We're going to need to know more about your location, demographics, menu and beverages. We will also need to identify your target audience. This will take our experts a few days of research.
Once your audience is identified we will put our AI to work. Our proprietary software has cracked the TikTok algorithm allowing our ad experts to hyper-target your audience.
Specials & Promotions
Every viral campaign starts with a doorbuster promotion. Offering a discounted menu item helps create a buzz. Whether it's a specialty drink or a complimentary side our team will help you decide which promotion would fit our campaign best.
Here's where the magic happens. We will allow our content creators to film (on-site) an informative, engaging and entertaining video for your brand. The goal is to get users interested in your food and drinks while enticing them to visit your location.
Once we go live we will let the powers of the TikTok algorithm do its thing. These ads tend to take on a life of their own. In most cases users will share, replay and repost your ads thousands (if not millions) of times.
Every month our team will go over the analytics of the previous month and make any adjustments (if) needed. If we see one demographic is engaging more than another we will apply focus specifically to that audience.
Ready to get started?
We know what you’re thinking. How do I get started? Well the process is super simple. Set up a call with a team member below. During our initial call we will go over our creative process, we will learn about your location, food and bar menu, hours, specials, happy hour, and answer any additional questions you may have. Keep in mind TikTok ads aren’t for every brand or restaurant. It is important we disclose this on our first call. If it’s not a fit we promise we’ll let you down easy
“it’s not you, it’s us”.
Our TikTok Video Ad Plans
Our TikTok Ad plans include everything your brand needs to potentially go viral on TikTok. Need something outside of our standard TikTok plans? We also have custom options and “a la carte” services as well! Set up an appointment with a team member to discuss.
1 Custom UGC (30 sec) Video Monthly
1 Promo (10 Sec) Video Weekly
Daily Ad Management
Ad Budget up to $999
*$999 Production Fee
2 Custom UGC (30 sec) Videos Monthly
2 Promo (10 Sec) Videos Weekly
Daily Ad Management
Ad Budget up to $2999
*$999 Production Fee
Super Epic Plan
3 Custom UGC (30 sec) Videos Monthly
3 Promo (10 Sec) Videos Weekly
Daily Ad Management
Ad Budget up to $9999
*$999 Production Fee
Would you like some sides with that?
While TikTok is our favorite restaurant marketing entrée we also offer some sides that pair perfectly with our TikTok plans. We can create custom graphic image posts for Facebook, Instagram, Twitter and more. We can also syndicate our TikTok ads to Instagram reels. We can manage your Google My Business page to increase local SEO rankings (maps)! Set up an appointment with a team member to discuss all of our restaurant marketing services to help bring customers in your doors.
You've got questions, we've got answers!
We understand TikTok is a whole new beast to tame. Feel free to set up a call with one of our experts if you still need some help making a decision.
User-Generated Content (UGC) is a term for content that is created by people, clients or users from their perspective. Instead of first person from a brand or businesses, typically UGC implies an element of viral spreading by waves of participants or viewers. User-generated content (UGC) is any content, video, images, reviews, etc. —created by your audience as opposed to your brand. This type of content is usually more effective than typical ads and engages your target audience better because it is created by customers, for customers therefore building more trust with your audience.
Yes! We can produce a professional studio quality ad for your brand. Swiish was actually an ad agency before we ventured into the TikTok UGC world. While UGC ads are VERY affective we understand you may be looking for something more. Our studio quality ads start at $10,000 and go up from their depending on the film location, actors and set. All productions are priced out individually outside of our listed plans here on the website. We do offer financing on 50% of the production total if needed. Talk to a team member if a studio produced ad is something you would like to discuss.
In the on-boarding questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads. You will have an opportunity to review all advertisements in advance before they are published.
You will be assigned a team of experts along with a dedicated account manager here in Los Angeles, California. Your team is trained in social media targeted advertising and is likely to have experience working with clients similar to your industry. Your team will always be able to answer any and all of your questions regarding your campaign.
In addition, your dedicated account manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
Absolutely, your social media manager will be monitoring your TikTok advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.
If you are ready to get started, sign up. Once you sign up you will be emailed a questionnaire. Once we receive your questionnaire our team will schedule an on-boarding call within 48 hours and we’re off!
All clients are required to fill out digital on-boarding questionnaire upon signing up. We will also ask you for anything that will make our ad more dynamic. In most cases we will require you to overnight us your product if its a physical product. If you’re advertising a digital product, website or services it is not required to send us anything.
The key performance indicators we look at are website traffic, leads & conversions (sales), shares, replays, and video views. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you. 3) Your target audience, is your product niche? 4) Geographic targeting. Are you targeting only a small town? This could affect how many people see our ads daily. Every campaign is different but our team has the expertise to help virtually any company target their primary audience.